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Press Release
Contact:
Laura Massie
Public Affairs Manager, National Association of College Stores
(800) 622-7498 ext. 2351
lmassie@nacs.org

FOR IMMEDIATE RELEASE

Putting College Stores at the Heart of Digital Content Delivery

New initiative partners stores with world's leading higher education publishing, technology companies


March 8, 2014 (OBERLIN, OHIO) –Textbooks are still at the heart of most college students’ learning experiences – and are their preferred resources for course content. 

But students are increasingly relying on digital materials as a means to improve their academic productivity and performance. That’s why indiCo LLC, a subsidiary of the National Association of College Stores (NACS), is launching a Technology Partnership Program with several of the world’s leading publishers and digital content platform providers, bringing them together with independent college stores to collaborate on projects to find new ways of delivering, accessing and interacting with digital course materials.

“The Technology Partnership Program puts college stores at the heart of digital content delivery,” says Ed Schlichenmayer, deputy CEO of NACS and president of indiCo. “The primary goal of this pilot program is to strengthen the technological competitiveness of our independent college stores as they continue to work with faculty and students to integrate digital materials into course curricula and provide students with the best, most up-to-date learning experiences possible.” 

Through the program, says Ashley Gordon, vice president of content and new media for indiCo, projects will be created as true partnerships among stores, publishers and technology providers. First projects will focus on adaptive learning products, custom course materials creation and distribution, and e-text platforms, with a particular emphasis on how the college retail industry’s diverse market of stores can successfully encourage faculty engagement and respond to student preferences. 

Initial program collaborators include established industry publishers along with several leading-edge digital platform and service providers that are making an impact in the industry. They include:

  • Pearson Education, the world’s largest education company and book publisher
  • McGraw-Hill Education, a world leader in adaptive education technology
  • Cengage Learning, a worldwide provider of educational content, software and services
  • Montezuma Publishing, a recognized leader in the custom course reader market and copyright management services, based at San Diego State University
  • SIPX, a web-based service created by Stanford University to manage content rights licensing
  • Kortext, a UK-based digital textbook provider for students, publishers, retailers and others in the industry
  • Virdocs/Redshelf, a custom course materials creation platform and digital marketplace
  • StudySoup, creator and distributor of custom texts 
As a pilot, there will be room for the program to expand as more stores and companies enter into the partnerships, Gordon says. Right now, indiCo is working with publishers and technology companies toward a summer launch to develop partner opportunities for stores relative to new technology and course materials.

About NACS
Headquartered in Oberlin, Ohio, the National Association of College Stores (NACS) is the professional trade association representing the collegiate retailing industry. NACS represents nearly 3,000 collegiate retailers and approximately 1,000 associate members who supply books and other products to college stores. NACS member stores serve America’s college students while supporting the academic missions of higher education institutions everywhere. Additional information on NACS can be found online at www.nacs.org.

About indiCo
indiCo, a division of the National Association of College Stores, is a centralized source of business support dedicated to independent college stores, providing them with a portfolio of services and business partners that help stores reach their full potential. Additional information can be found at www.indico-uniting.com.
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